Region's digital marketing seeks new ways to evolve
Abu Dhabi: Digital marketing is no longer about placing a brand's message on a few select sites. These days saturation coverage is what marketers are looking for. “It's not just putting a banner out on a site anymore and hoping that someone clicks …
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How to structure a digital marketing team
NEW YORK—As digital marketing becomes more prevalent and occupies a larger chunk of the budget, many hotel companies are struggling with how digital marketing efforts fit into the current company structure. Does the responsibility fall under the …
Read more on Hotel News Now
Webtrends Re-Imagines Digital Marketing With Significant Enhancements to …
SAN FRANCISCO, CA–(Marketwire – Jan 29, 2013) – Webtrends, the global leader in digital intelligence, today announced significant enhancements to its groundbreaking Webtrends Streams solution, including Session Streams, full-session scoring and an …
Read more on Marketwire (press release)
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